Our President & CEO, Fahad Abunayyan, has been appointed Chairman of the Board of Harmonix, a Saudi-based conglomerate and venture-building investment platform focused on shaping the future of hospitality, tourism, and quality of life in the Kingdom.
Harmonix was established to build an integrated operating system for sectors central to Saudi Arabia’s Vision 2030, supporting the Kingdom’s long-term economic and social transformation. Structured as a platform company rather than a traditional investment fund, Harmonix combines venture building, disciplined capital deployment, and strategic partnerships to originate, incubate, and scale high-quality ventures from pre-seed through Series A.
The platform adopts an ecosystem-driven approach, integrating hospitality infrastructure, tourism and mobility experiences, wellness, entertainment, and lifestyle, all enabled by data, artificial intelligence, and strong public–private collaboration.
As the global tourism sector undergoes rapid transformation—driven by digitalization, AI adoption, and increasing demand for personalized experiences—Saudi Arabia continues to emerge as one of the fastest-growing tourism markets worldwide. Supported by Vision 2030, large-scale infrastructure investments, and regulatory advancements, the Kingdom presents significant opportunities for innovation and growth.
Harmonix aims to address market fragmentation by building a connected and integrated tourism ecosystem. Its strategy is anchored around three core pillars:
- Hospitality Infrastructure & Operations
- Concierge, Mobility & Tourism Experience
- Quality of Life, Wellness, Entertainment & Lifestyle
In his new role, Mr. Fahad looks forward to working closely with the Board, management team, partners, and founders to build a platform that delivers long-term strategic impact and sustainable value for the Kingdom.
Mohammed Almaghlouth Mohammed Khalid AlHelal Ibrahim Almaghlouth
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