Luxury Hospitality
Welcome to our Luxury Hospitality Division, where we proudly represent a curated selection of world-renowned companies, each a leader in their field. Our commitment to excellence ensures that only the highest quality brands and services are chosen to be showcased in the Kingdom of Saudi Arabia.
At the Luxury Hospitality Division, we understand that true luxury is defined by unparalleled quality and exceptional service. That’s why we partner exclusively with companies that share our dedication to these principles. Our portfolio features a diverse range of elite products and services, each meticulously selected to meet the highest standards of excellence.
Our mission is to elevate the hospitality experience in the Kingdom of Saudi Arabia by introducing our clients to the finest global brands. Whether you’re seeking exquisite accommodations, gourmet dining experiences, or bespoke services, our division is your gateway to the world of luxury.
We invite you to explore the exceptional offerings of our esteemed partners and discover the unique blend of innovation and tradition that defines luxury hospitality. Join us in celebrating the art of fine living, where every detail is crafted to perfection.
We are proud to be partner and Exclusive Agent of Groupe GM in the Kingdom of Saudi Arabia and Kingdom of Bahrain.
Groupe GM is a French creator of exceptional amenity products, dedicated to offering amenities that reflect your brand image and cater to your guests’ needs while respecting nature. With over 50 years of expertise, Groupe GM designs, creates, and manufactures toiletries and accessories through exclusive partnerships with renowned national and international brands from the worlds of cosmetics, fashion, design, and spa.
Groupe GM’s global network of distributing partners and subsidiaries provides a wide range of customized solutions, expertise, and unparalleled service in the world of hotel amenities. We are committed to reducing our environmental impact and collaborate with industrial partners who hold various environmental certifications.
Creativity, quality, innovation, ecology, reliability, and a sense of service are the core values that guide our work. Since 1972, when Georges Marchand founded the company, Groupe GM has continually expanded its portfolio, now featuring over 40 prestigious brands, and operates in more than 70 countries worldwide.
Our unique brand portfolio, combined with exceptional custom design and knowledge, gives you an unlimited choice of products. Our global network of distributing partners and subsidiaries offers a wide choice of customized solutions, expertise, and unparalleled know-how and service in the world of hotel amenities.
At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners committed to respecting our planet and who hold numerous environmental certifications. Our group’s core values—creativity, quality, innovation, ecology, reliability, and a sense of service—are ever-present in our work.
Groupe GM offers an extensive range of high-quality cosmetic products tailored for luxury hotels and upscale hospitality establishments.
- Shampoo
- Shower Gel
- Conditioner
- Body Lotion
- Liquid Soap
- FACIAL TISSUES
- COTTON PADS
- NAIL BRUSH
- SEWING KIT
- TOOTHBRUSH
- NAIL FILE
- COMB & HAIR BRUSH
- COTTON BUDS
- SHOWER CAP & HAIR TIE
- RAZOR
- SHOE SPONGE & PAD
- BATH FLOWER
- SANITARY BAG
- LOOFAH
At Groupe GM, we specialize in creating bespoke amenity solutions that reflect the unique identity of your brand. From luxurious skincare products to elegant bath accessories, our customized amenities are meticulously crafted to align with your brand’s vision and the expectations of your esteemed guests. Whether you seek to evoke a sense of timeless elegance or contemporary sophistication, our tailored offerings ensure that every detail resonates with the essence of your establishment. Explore our diverse collection of custom-made amenities and discover how we can elevate your guest experience.
Through the Care About Earth program, we are committed to developing sustainable products and reducing our impact on the environment so that we can contribute to protecting the earth for generations to come. Our priorities include eliminating single-use plastics and materials based on fossil fuels whenever possible, and always prioritizing responsible and sustainable alternatives.
We have launched several sustainable initiatives that are helping us to become as environmentally friendly and aware as we can be without compromising the quality of our products, while taking extra care to comply with Good Manufacturing Practices and EU regulations on cosmetics.»
At every stage of product development, we do everything within our means to reduce our impact on the environment. We work with industrial partners committed to respecting our planet and who hold numerous environmental certifications. Our group’s core values—creativity, quality, innovation, ecology, reliability, and a sense of service—are ever-present in our work.
Our factories and industrial partners located in Europe and Asia are ISO 22716 certified and respect Good Manufacturing Practices.
Our factory in Portugal also complies to the standards of Quality and Environmental Management ISO 9001 and 14001. Premium production quality is guaranteed throughout the production process.
Our own factories are controled by COSMECERT according to COSMOS standards and EU ECOLABEL and endeavor to minimize their impact on the environment by streamlining their supply chain solutions, reducing water and energy use, recycling waste, restricting the use of over packs and using clean technologies as part of our Care About Earth program. We ask our production plants and industrial partners to commit to responsibility alongside us.
Alarwool S.L. is a distinguished family business with over 60 years of experience in the textile industry, rooted in Alar del Rey, Palencia. Founded by Don Pedro Cubero in 1950, the company began with a textile spinning facility and has since evolved into a leading custom carpet manufacturer.
Today, Alarwool S.L. continues to be family-owned and operated, producing high-quality wool-rich carpets for global markets. The company sources the finest wool worldwide and collaborates with top design and architectural firms to meet the highest standards of design, color, and quality.
Manufactured exclusively in Burgos (Headquarters and factory) and Crevillente (factory), Alarwool S.L. maintains a commitment to local employment while exporting approximately 90% of its production. With an annual production capacity exceeding 700,000 square meters, Alarwool S.L. serves prestigious clients including Four Seasons, Mandarin Oriental, Kempinski, Marriott, and many more.
Alarwool S.L. prides itself on its personalized service, ensuring regular updates and meticulous attention from design inception to installation, embodying a dedication to quality and customer satisfaction.
PRODUCTS
AXMINSTER CARPETS
The carpets woven on Axminster looms offer the greatest flexibility and freedom in design and colors of the market. Alarwool S.L. has the most modern machines in Spain for the manufacture of this type of carpets fully automated and network-connected to the Design Department.
Its manufacture is similar to that of any other textile fabric with weft and warp in wool, cotton and jute interweaving in the loom in a solid and efficient manner. In Alarwool we have looms in different widths up to 4 meters, allowing us to adapt to the requirements of each project, eliminating as much as possible the losses and minimizing installation costs.
The versatility of this type of fabric allows unlimited production of designs with a maximum of 12 colors which, thanks to creel effects, enables us to achieve up to 22 colors. The density of passes and the countless possibilities in terms of designs and colors undoubtedly make the carpets woven in these machines those that offer the best quality in the market. That is the reason why this is the quality specified by major international hotel chains such as Starwood, Hilton, Marriott, Fairmont, Four Seasons, Millenium, Kimpton, Sangrila, Mandarin Oriental, Intercontinental, Carnival Cruisses, Red Carnation Cruisses…
FACE TO FACE CARPETS
The carpets woven in face-to-face looms have a greater density in number of weft yarns and warp so they are very resistant besides having dimensional stability unmatched in the industry.
Like the Axminster, it is woven carpet. Its main difference from any other type of carpet lies in the double structure allowing the manufacture of two carpets simultaneously. Later, the fabric is cut in half by a blade so that two symmetrical or facing end parts are obtained. For this reason, these looms produce a carpet of high quality and durability with excellent value. They are also extremely fast and efficient, able to produce rolls up to 4 m wide.
Face-to-face looms allow the manufacture of very sharply defined designs with shaft densities reaching 35 X 80 passes in 10 cm. This allows us to work with much finer wool than those used in any other loom. The result is a carpet of excellent quality, with a density twice that of Wilton or Axminster looms and a definition of design that cannot be compared with any other carpet in the market.
For its many qualities this is an increasingly important product for Alarwool, currently approved for major hotel chains such as Hilton, Milennium, Kimpton Group, Starwood, NH Hotels, Sol Melia Hotels, Park Plaza Hotels, etc.
HAND TUFTED CARPETS
The Alarwool carpet collection represents the best of tradition and craftsmanship. 100 % handmade, they are the perfect luxury complement for any top-quality hotel that prides itself. Each carpet made is unique in the world and priceless, so the production is strictly manufactured to order, and according to the meticulous instructions of our customers.
Made from pure wool of the highest quality, the possibilities are endless because there are no limits on size, number of colors and design. Among other things it is possible to mix different materials -such as viscose or silk-, perform cutting, loop, varying hair heights, carry out irregular or oval shapes, etc.
WILTON CARPETS
The carpets woven on Wilton looms have a special feature compared to other fabric types as it offers the possibility of manufacturing the plush in cut pile and loop allowing the development of unique and elegant designs and textile figures.
Technically, on Wilton looms the wool threads run continuously through the backing of the tissue, appearing on the surface of the carpet when requested by the design; the weft and warp intertwine with the plush threads on the loom forming a fabric of great consistency and solidity.
Its main attractiveness lies in the possibility of developing designs even in a single color with different cut and loop combinations. The carpet is no longer a plain fabric, but it acquires texture and becomes three-dimensional contributing a great personality to the room.
Crown Designs-Luxury interiors is a widely renowned made-to-measure furniture manufacturer with a focus on luxury hotels, residencies and retail stores.
With its 11.000 square meters (120.000 square feet) manufacturing facility and more than 500 projects completed, Crown Designs continues providing a wide variety of customers with the best quality and a highly individualized crafting and assembly process.
Crown Designs combines design and manufacturing excellence with full control over logistics and installation anywhere in the world.
Established to execute projects of any size on any continent, Crown Designs adds an indisputable touch — sometimes visible, yet often hidden behind cuttingedge engineering — to every solution and every space.