Finally, a piece-of-art in the middle of the desert as you drive toward the King Khaled International Airport of Riyadh where a 12 meters fabricated palm tree is pinned to a giant billboard with ancient golden coins plunging down from the tree with a large sticker of the tree trunk stuck on the billboard column with a headline that says “Your wealth grows and blossoms with The Investor”. A3 Communications, Canadian advertising agency in Saudi headed by Ayman El-Masri and sponsored by the (Fahad Abunayyan Group) have fought for this idea to indeed blossom in the ad world of Saud Arabia. Mr. El-Masri believes that Saudi Arabia endures an external communication gap where the communication message present in the ads around us does not creatively speak to the customers. Out-of-the-box Ideas are missing in the region and it is the agency’s responsibility to fight for what they believe in for the sake of their clients’ advertising expenditure. Read more.
